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Your project sponsor is the most important stakeholder in a project, and it’s important that as a project manager, you can communicate effectively with them. However, that’s easier said than done! The most senior stakeholders in our organizations are often the busiest. They might be sponsoring several projects, as well as leading an operational team.

So how do you get them to open your email, and respond to your instant message? Here are five tips to make it easier to communicate with executives:

1. Match your communication method to their preferences
2. Respect their time
3. Avoid jargon
4. If you need input, ask
5. Be trustworth

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